Enhancement of the "Style" Classification

At Cranberger we try to create value partly by creating Transparency, showing what ETPs are available out there.

Whenever we feel there is a meaningful differentiation among ETPs within any existing product group developing, we carve-out a new sub-segment for this evolving segment. As a user this mean you should be able to save allot of time, by not having to go over potentially hundreds of ETPs, but can easily narrow your search.

Our classification tree is now at more than 25.000 sub-segments, and the latest evolution is an enhancement of the “Style” branch.

Users can now benefit, from Style focused ETPs been segmented into any of below 3 sub-segments for each Value or Growth style.

1St Generation

The ETPs within this group are 1st. Generation Growth ETPs that may have a Constituent overlap between a Growth and Value characteristic.

2nd Generation

The ETPs within this group are ETPs based on Indices that does not have a Constituent overlap between a Growth and Value characteristic, but a based on a "Pure" Style characteristic.

3rd Generation

The ETPs within this group are ETPs that like the 2nd Generation Style ETPs are based on Indices that does not have a Constituent overlap between a Growth and Value characteristic, and has additionally been enhanced with a “Quality” filter.